NEW YORK — New York-based perfume company kkw is giving away $100 million in infusion money in its latest round of funding.
The infusion is for its perfume business, which it started as a limited edition limited edition of 1,500 bottles of kkw.
The money is in addition to the $50 million in Series A funding that kkw received last year.
It is also one of the biggest infusion of money from a perfume business ever, with an estimated market value of about $1.4 billion.
The company has about 3,000 customers, most of them in Europe.
The deal gives kkw access to $50 billion in capital, which is bigger than what it received last month.
The infusion is being led by a new partner and includes New York financier Michael P. Murphy.
It will also give kkw the ability to focus on other growth opportunities and a new pipeline of revenue opportunities.
Kkw is owned by a family that also owns a cosmetics company, and it will be run by a board of directors led by its CEO, James K. Taylor.
Taylor will stay on as president.
The New York investment group is called A.T. Kearney, and the new investors include Goldman Sachs, Morgan Stanley and a small group of private equity investors.
The investors also include the family of Robert I. Shulman, who helped build the perfume industry into a $3 billion industry and is a former chairman of Coca-Cola.
The family has said they expect to invest $10 billion to $20 billion in the business over the next 10 years.
“This is the most ambitious investment we have ever made and it is the right move for our business,” said Taylor in a statement.
“It will help us achieve our vision of being the world’s leading luxury perfume company.”
Kwkw will use the infusion to continue its expansion into Europe and Latin America, including Mexico and Colombia.
In the past, the company has focused on Asia, Africa and Europe.
It is also working on expanding its operations in the United States, where the company says it is now a leader in the global perfume market.
In 2015, it raised $50.3 million in a Series B round led by the Kleiner Perkins Caufield & Byers and a venture capital firm called Sequoia Capital.
The round was led by New York billionaire Robert Mercer.