Statement of the mission of ATRAGIN Company
Reconciling people with beauty and health through providing effective products of skin and hair
Perspective of ATRAGIN Company
By compiling and executing the strategic plan of the Company we believe that: ATRAGIN is the cradle of creativity, wisdom and specialty being benefitted from rich Iranian intelligence as well as its climate and nature. It will never stop trying to reconcile people with beauty and health by providing effective solutions.
ATRAGIN considers itself responsible for promoting health in the society. It is benefitted from creativity by relying on its specialty. On the path of the main goal, we keep repeating our slogan:
Let’s reconcile with beauty
Fundamental values of ATRAGIN
1. Creating trust and customer orientation: ATRAGIN doesn’t just think about customers but it considers them as valuable assets and thinks about the goal of providing customers with high quality products in the shortest time and the least price and wining their trust.
2.Unity and honesty: ATRAGIN tries to reach its goals by being united and honest to its beneficiaries and to realize such goals it depends on its staff’s honesty and consultation in order to improve processes of the organization.
3. knowledge-based:a knowledge-based organization is the one in which knowledge is counted as an asset and ATRAGIN tries to realize this matter by having knowledgeable and experienced staff, learning from the past experiences, learning from superior organizations and sharing knowledge in the organization.
4. Human dignity: a person with dignity, proper and Islamic behavior at work and development of order ( systematically) makes an attempt in all levels of his/her organizational activities and he/she is responsible for his/her duties assigned by the organization.
5. Organizational highness and excellence: by relying on sustainable development, ATRAGIN tries to reach excellence in its goals and it considers this value as the basis of sustainability of the company and assurance of the success in a competitive environment.
6. Conscience:ATRAGIN is a proper place for active, dutiful and industrious people
7. Trusteeship: we are bound to be honest against all our beneficiaries and we are highly sympathetic in looking after available resources and their benefits.
8. Group work:we emphasize contribution of the staff so that we can strengthen organizational consolidation.
9. Power generation: by honoring the training of staff, we pave the ways to bloom faculties.
10. Innovation: we always look for new methods and services and we try to focus on the latest technology to be able to meet customers’ needs in and innovative environment.
11. Working process: in the current processes of its activities, ATRAGIN have always tried to improve processes through management and innovation. It’s in line with law in all its processes and designs.
12. Social responsibility:by focusing on maintaining the environment and having an active role in realization of a clean environment, ATRAGIN tries to maintain the rights of posterities.
Strategic goals of ATRAGIN
1. Increasing the quality of products and attaining satisfaction of the customers
2. Increasing the share of the company in domestic markets
3. Increasing the share of the company in terms of export
4. Increasing satisfaction of customers, shareholders and beneficiaries
5. More profitability for all beneficiaries
6. Creating a competent, dynamic, creative and learner organization
7. Complying with global standards especially ISO
8. Paying attention to the environment and the society
9. honoring human assets